The ‘Father of Sega Hardware' has passed away, designed all of Sega's consoles — Hideki Sato worked his way up from engineer to become Sega’s acting president, spending 33 years at the company

The driving force behind Sega’s iconic console hardware passed away just ahead of the weekend. Hideki Sato, widely known as the ‘Father of Sega Hardware’ according to Japan’s Beep21 gaming magazine, which broke this sad news, was a key player behind the creation of the full gamut of classic Sega consoles. From the SG-1000, through the Genesis, Saturn, and Dreamcast – Sato and his R&D team architected and helped define multiple home console generations.

Sato began his Sega career as an engineer in 1971. This was just a couple of years ahead of the iconic gaming firm’s first electronic coin-op, the discrete logic driven Pong-Tron arcade machine (1973).

The long-serving Sega stalwart and his R&D team would subsequently be responsible for the development of the firm’s first home console, the SG-1000. This lesser-known (in the West) console was the first public showing of the (in)famous Sega-Nintendo rivalry, launching on the same day in 1983 as the Nintendo Famicom (NES in the West).

Sato’s team would roll out a couple of revisions of the SG-1000 before the popular Sega Master System arrived, in 1986. However, the most famous Sega console of them all, the MC68000-powered Genesis (AKA Mega Drive) would launch in 1988/89 to fire the opening salvo of the 16-bit wars, some time before Nintendo could get its SNES ready (1990/91).

Sega, with the capable help of Sato and team, released its first handheld, the Game Gear, in 1990, and there would be a number of add-ons for the Genesis cash cow, to extend its life before the 32-bit era was defined by consoles like the Sega Saturn, and contemporaneous Sony PlayStation.

Next up was Sega’s wonderful swansong, the Dreamcast. But by this time, Sato’s role was more in executive oversight, rather than as the designer, architect, and hardware lead positions he took for the prior generations.

Sato continued to climb in the Sega corporate ranks, even as it found its feet in its initial post-hardware years. The recently deceased gaming industry titan would take on the role of Sega’s acting president from 2002 to 2003. He eventually left Sega in 2008, after holding chairman and similar high-end advisory roles at the gaming company. His post-Sega career was largely as a Professor at Tokyo University of Science, lecturing on engineering and gaming hardware history.

Hideki Sato passed away on Friday, February 13. He was 75 years old. Sega co-founder David Rosen’s death was reported only a few weeks prior.

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