German data center giant hikes prices up to 37% starting April 1 — Hetzner cites rising hardware costs for price increases

German data center operator Hetzner announced today that it’s raising prices across its cloud, dedicated server, storage, and load balancer products starting April 1, 2026, because of what it described as "drastic price increases in various areas in the IT sector." The increases affect both new orders and existing subscriptions across the company's European, U.S., and Singapore data centers — and for many products, the increases are substantial.

The full breakdown is listed on Hetzner Docs, but among the most striking are cloud server prices in Germany and Finland, which are rising by 30% to 37% depending on the tier. The entry-level CX23 cloud instance, for example, goes from €2.99 to €3.99 per month, while Arm-based CAX instances see similar increases. The CPX and CCX shared and dedicated-vCPU lines are in the same range, with CCX dedicated-vCPU cloud servers rising by around 30% across the board in the United States.

Dedicated servers are seeing smaller but still meaningful increases. The popular EX44 climbs from €42.30 to €47.30 per month in Germany, while GPU server pricing on the GEX44 jumps from €182.30 to €212.30. All Server Auction listings are receiving a flat 3% increase. Object storage base pricing rises from €4.99 to €6.49 per month, a ~30% increase.

This announcement marks the second time this month that Hetzner has raised its prices, after setup fees were hiked on February 2 due to “exceptionally high purchase prices for hardware components”.

In this case, Hetzner attributed the changes to rising infrastructure operating costs and increased hardware acquisition prices, and said it had "genuinely tried hard to optimize" costs before making the move. The backdrop of all this is, of course, DRAM prices, which surged roughly 171% year-over-year through 2025 as AI infrastructure buildout drove high-bandwidth memory demand and ate into the supply of commodity DRAM.

Samsung raised server memory contract prices by up to 60% over the same period, and Dell executives flagged "unprecedented" memory shortages in public comments to investors. European cloud provider OVHcloud has separately projected 5% to 10% price increases of its own between April and September 2026, though Hetzner's announced increases are considerably steeper.

Hetzner, founded in 1997 and headquartered in Germany, operates data centers in Nuremberg, Falkenstein, Helsinki, Virginia, and Oregon. The April 1 effective date gives existing customers roughly five weeks' notice before charges change.

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