Zotac reportedly cancels GPU orders and raises MSRP by $200 or more across the board — the company blames 'system error' for cancellations

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Apparently, you have to pay more if you want a new graphics card from Zotac.

Zotac RTX 5090 Arcticstorm AIO
(Image credit: Zotac)

Multiple Reddit users report that Zotac has seemingly raised prices across the board for some of its best graphics cards. One Reddit user said on r/pcgaming that prices for various Zotac RTX 5090s jumped by at least $500, while one Redditor claimed on r/buildapcsales that the company increased MSRPs by $200 or more. We checked the pricing history of several Zotac GPUs on PC Part Picker and the Wayback Machine, and compared it with our GPU 2026 price tracker. Although we didn’t see the claimed $200 price jump on all graphics cards from the AIB partner, the company did increase the MSRP on several of its GPU models.

The company hasn’t released an official statement about the reported price increases, but it follows the trend of rising GPU costs driven by the ongoing memory shortage. We’ve started hearing reports of GPU rationing in Germany and Japan at the turn of the year, with stores not receiving deliveries of GPUs with 16GB of VRAM or more. So, it’s just natural for these graphics cards to become expensive, according to the law of supply and demand. More than that, there were even reports that Nvidia has ended its OPP pricing-support scheme, which allowed AIB partners to sell some graphics card models at MSRP, meaning the supply of these affordable options will likely dry up sooner rather than later.

[GPU META POST] Zotac store increased MSRP by $200 or more for all GPUs - $ (example $949 5070 Ti was $749 a week ago for old MSRP-$50 Microcenter sale) from r/buildapcsales

However, the news of price increases was made worse by one Redditor’s report saying that their Zotac GPU order was canceled on the eve of the price increase, with the company blaming it on a system error. Unfortunately, the user hasn’t provided an update on whether they’ve reached out to Zotac or whether the company is taking steps to rectify the situation. The same issue happened to Corsair when it cancelled several $240 48GB DDR5 orders due to a pricing error, resulting in a PR nightmare for the company. Nevertheless, it did offer a 40% off coupon for future RAM orders for affected shoppers.

Comment from r/pcgaming

Another issue like this happened to Corsair at around the same time, when a gamer ordered a $3,499 pre-built PC on New Year’s Day, only to find it was canceled the following day and the computer’s price was hiked to $4,299. Thankfully, a Corsair representative noticed their post and made it right for that particular user by sending them a coupon that allowed them to purchase the same computer at its original sale price. Hopefully, Zotac also looks into this issue and finds a way to resolve it for the gamer and make everyone happy.

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Jowi Morales
Jowi Morales
Contributing Writer
3 Comments Comment from the forums
  • Darkbreeze
    Yeah, "system error". Meaning, we realized now that Nvidia killed its MSRP compliance program, we suddenly could charge 200 bucks more per device and since we have zero loyalty to our customers, we are in fact absolutely going to do that and we don't give a damn about the fact that some customers already had orders in. EVGA had it right when they got out of bed with Nvidia, it's just that nobody else saw the writing on the wall like they did. Looks like Zotac gets added to the same list I have MSI and ASUS on.
    Reply
  • Shiznizzle
    So when do we as "consumers" say enough with this crap and i am not paying that?

    I looked at 2 TB M2's today and i am just shaking my head. Granted these were non amazon sources but even then why would any sane person pay 379 pounds for a 2 TB drive. Its madness. It really is.

    And it is not like amazon is that much better priced. Theirs were 40 to 50 pounds less for a still ridiculous 230 pounds. The drive i bought not even 2 months ago for 105 pounds is now 279 pounds.

    When do we start letting this greedy corps just sit on their inventory and not buy it?

    I am not buying that 2 TB drive for the AM5 build and stripping out the old, 4 month, Samsung 2 TB and putting it in the Am5 build. I am not paying them that kind of money.
    Reply
  • Darkbreeze
    Well, 379 pounds is like over 500 US dollars, and looks at PC Partpicker there are PLENTY of M.2 NVME drives in the 2TB range that are much closer to 200-250 US dollars. In fact, looking at the UK version there are plenty of decent 2TB drives that are less than £250 and some of them are much closer to £200. You must be looking at some ridiculous retailer or seeking only the high end drives.

    But of course, everything is ridiculous right now thanks to all the companies trying to built out their AI systems and buying up all the available hardware at prices that normal consumers would never pay, in order to get preferential treatment. It has nothing to do with "consumers" saying enough is enough. Consumers don't even factor in to what's going on right now aside from companies THINKING that consumers want them to do this when in fact most of us really wish they'd all fold up and go away with their AI garbage.
    Reply