Regular monitoring of GPU costs and availability for 3DTested's GPU index has shown a significant arrival of GeForce RTX 40-series (codename Ada Lovelace) video cards at Walmart. Although Ada Lovelace cards might have dropped from the peak of the best graphics cards list, they stay viable, particularly given their recent, significantly reduced costs. The PNY GeForce RTX 4080 Super Verto's price, for example, has plummeted from $1,501 to just $1,019 in the past 24 hours alone.
- Check out the PNY GeForce RTX 4080 Super Verto deal on Walmart
- Take a look at the PNY GeForce RTX 4080 Verto offer at Walmart
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- Check out the PNY GeForce RTX 4070 Ti Verto deal on Walmart
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Falling victim to the persistent memory shortage, Nvidia’s latest GeForce RTX 50-series (codenamed Blackwell) graphics cards continue to see substantial price hikes, effectively creating a big gap between them and gamers. These spikes have cast a favorable glow on the earlier line of Ada Lovelace-powered graphics cards, which are turning into more and more appealing choices.
It could even be argued that Ada Lovelace is holding up remarkably well given the present state of the market. Typically, we would not advise buying previous-generation video cards under standard conditions. However, the current pricing landscape makes them a compelling alternative for desperate gamers seeking an immediate system upgrade, especially if you're rocking an older 30-series card, for instance. Walmart seems to share the same idea.
The leading U.S. Merchant has notably boosted its stock of 40-series video cards, presumably as a reaction to the steep costs and scarce supply of the more recent Blackwell GPUs. New listings show a wide range of Ada Lovelace options from the GeForce RTX 4060 to the GeForce RTX 4080 Super. More importantly, Walmart has significantly lowered prices on Ada Lovelace-powered graphics cards by over $400 on some models. This approach establishes Walmart as the primary destination for shoppers looking for deals in today's unstable graphics card industry.
Regarding the retailers' particular incentives, a few potential elements exist. It may be that the AI crunch on PC components is making it harder for retailers to come by RTX 50-series GPUs, forcing them to turn to older models. It's also possible that Walmart has plentiful RTX 50-series stock, but that buyers are simply not parting with their cash because of increased prices. GPU sales generally may also be down as users avoid upgrading or building rigs due to inflated prices of other parts like SSDs or RAM. Regardless of the cause, Walmart has concluded that currently is the ideal moment to re-enter the RTX 40-series market.
Prices for Nvidia GeForce RTX 40-Series
Graphics Card | March 18 Lowest U.S. Price | March 19 Lowest U.S. Price | Price Difference | Original MSRP |
|---|---|---|---|---|
GeForce RTX 4090 | $3,199 | $3,199 | N/A | $1,599 |
GeForce RTX 4080 Super | $1,501 | $1,019 | -$482 | $999 |
GeForce RTX 4080 | $1,499 | $1,129 | -$370 | $1,199 |
GeForce RTX 4070 Ti Super | $1,249 | $799 | -$450 | $799 |
GeForce RTX 4070 Ti | $796 | $739 | -$57 | $799 |
GeForce RTX 4070 Super | $898 | $579 | -$319 | $599 |
GeForce RTX 4070 | $729 | $579 | -$150 | $549 |
GeForce RTX 4060 Ti 16GB | OOS | OOS | N/A | $499 |
GeForce RTX 4060 Ti 8GB | $469 | $379 | -$90 | $399 |
GeForce RTX 4060 | $413 | $435 | +$22 | $299 |
The minimum cost for a GeForce RTX 4080 Super the previous day stood at $1,501, but the arrival of these graphics cards at Walmart has established a fresh minimum value of $1,019, leading to a discount of $482. It's just $20 above the video card's initial MSRP. We noticed comparable discounts on different versions. The GeForce RTX 4070 Ti Super has decreased by $450, hitting its starting MSRP. Meanwhile, the GeForce RTX 4070 Super is $319 cheaper than yesterday's lowest price and $20 lower than its MSRP.
The GeForce RTX 4070 Super stands as the exception in the present series, because it sells for the identical cost as the GeForce RTX 4070, at least for now. In contrast, the GeForce RTX 4090 has remained consistently priced with no fluctuations, reflecting its premium status and steady demand. Surprisingly, the GeForce RTX 4060 has bucked expectations, rising in price rather than becoming more budget-friendly. It is just a small example of the unpredictable nature of today's graphics card market.
To illustrate, the least expensive GeForce RTX 5070 available today is priced at $629, which costs 9% more than the GeForce RTX 4070 Super and provides slightly superior results. There's also the topic of features, though. While Nvidia has expanded some of its technologies backwards to Ada Lovelace, such as DLSS 4.5, some features are only fully enabled on Blackwell. Take Multi-Frame Generation, which runs up to 6X on Blackwell but is restricted to 2X on these cards. A quick glance at our GPU hierarchy shows how these cards stack up against newer models for raw performance:
Consumers must evaluate if Blackwell's speed improvements and unique gaming capabilities warrant the higher cost. But in the current situation, you can't deny that Ada Lovelace offers good value even if it's a previous-generation product.
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