Remember when buying an OLED monitor meant taking out a second mortgage and living in constant, low-level anxiety about UI burn-in? Yeah, those days are (more or less) officially behind us. Users are finally upgrading to the instant response times and glorious, ink-black contrast of OLED in massive numbers, according to a fresh press release from market analysis firm TrendForce that reveals global OLED monitor shipments hit 2.735 million units in 2025. That is a massive 92% increase year-over-year.
The driving force behind this surge in organic LED display adoption? Actually, per TrendForce, the main factor is that companies are really committing to bold marketing efforts alongside the massive surge in interest for the current monitor favorite: 27-inch, 1440p (QHD) Screens boasting intense 240Hz refresh rates. Throw in multiple highly publicized tests proving the durability of modern OLEDs as well as recent models sporting blistering 500Hz refresh rates and improved brightness versus older panels, and you've got a recipe for a market boom.
As for who is actually moving all these panels, ASUS has officially stolen the crown. TrendForce says that Team ROG secured a 21.6% market share for the year, successfully knocking Samsung (19.3%) down to second place. ASUS evidently achieved this by saturating the premium gaming and creative sectors with genuinely competitive screens. Samsung remained active, however; the Korean conglomerate maintained the momentum through significant end-of-year price cuts for its 27-inch screens and its premium 49" ultrawide monitors, such as the Odyssey OLED G9.
Article continues belowMSI occupies a secure third-place spot at 13.1%, which comes as no shock; MSI has been remarkably bold regarding design evolution and advertising throughout the past year, saturating the field with rapid product iterations across several Pricing brackets to entice cost-conscious players while heavily publicizing its newest versions through clever marketing strategies to connect with PC gamers. LG (12.6%) and Dell (primarily through its Alienware brand, 9.9%) rounded out the top five, with LG leveraging its near-monopoly on massive 39-inch and 45-inch ultrawide form factors.
The following is a comprehensive analysis of the entities that led the OLED market during 2025, as detailed by the study:
- ASUS: 21.6%
- Samsung: 19.3%
- MSI: 13.1%
- LG Electronics: 12.6%
- Dell/Alienware: 9.9%
- Others: 23.5%
Anticipating the year 2026, TrendForce forecasts an additional 51% surge in overall deliveries. Although the remainder of the PC component sector remains a volatile source of cost concerns, the monitor industry is steadily recovering. If you've been waiting for the ideal justification to replace your outdated LCD screen, the hardware deities are practically begging you to take the plunge, and it could easily be the most significant improvement you undertake this decade.
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